VERA Guitars
VERA Guitars was a dream project for partners Jeff and Dan. They aimed to create a unique environment for guitar players, making the shopping experience more inviting and comfortable for musicians of all ages and skill levels. While their primary focus was on making the physical store a welcoming space, they recognized that lacking an online presence would significantly limit their reach. Therefore, they needed a website that reflected the store's aesthetic and attracted online shoppers to visit in person. To stay within budget, they decided that Shopify was the best option. Starting with a basic retail site template, I collaborated closely with the client and our developers to customize their Shopify site, giving it a more bespoke feel while still utilizing all the tools that Shopify offers.
Role: UI/UX, Web Design, Art Direction
Agency: Wray Ward
